This page provides extended program details but will
not name the program itself so that Internet search engine results will remain focused on the
program overview page.
This tactic is an implementation of concepts
which
are an advanced part of one aspect of the program, and those concepts are fully presented in ancillary
material under the title: SEO False Logic.
Due to the fact the portion of the program
addressing this aspect is a
hands on view of specialty materials found in a variety of media, also
because of the significant time required for the more important preparation
of documents for licensing and accreditation, this online
presentation is currently a bare bones low priority outline draft.
It is
best these explanations are not stumbled upon outside of context, so the
name of the program is not repeated here.
Why everything you have ever heard about
positioning your online social media presence is wrong (and worse yet,
counterproductive) in our post-tweety-face world.
Central to this discussion is a comparison
of the terms ephemeral and enduring.
The coursework describes how to establish
an enduring presence through persistent data maintained in an inherently and
increasingly ephemeral medium.
A basic concept states that in order for a
work of art to endure, it must first of all last.
That statement was used early on in
Endico watercolors promotional materials.
The underlying assumption for an enduring
work of art is that it presents something of significant importance.
The overarching necessity for such a work
is that the embodiment of it must itself be resilient.
Not so intuitively done online, but it is
much easier than would be expected once the fundamentals of digital media
are understood.
The extension of the precepts of importance
and resilience is the requirement of a simple and consistent means of public
access.
Hence this advanced course.